Articles

Are you missing out the Pink Dollar?

The Pink Dollar segment may be where your company’s next dollars come from, especially in the Nordic countries. For many years, ... Read more

A new business model?

“I do not think there is hope for the corporations whose business models are based on legal fiction. I do think there is hope for ... Read more

Social media use in the company - learn the ...

Facebook is ever present these days and has now changed the profile pages for organizations, brands and products so that they closely ... Read more

In advertising: Why go local?

Maybe you thought globalization would make advertising across borders a much simpler task? For some brands and categories this holds ... Read more

Creating a new Nordic brand

Posten Norge (The Norwegian postal service) has worked for many years to gain more legs to stand on. As mail volume declines, it has ... Read more

I Am Here - One Man's experiment with ...

I’m baffled by WhosHere. And I’m no newbie. I built my first Web page in 1994, wrote my first blog entry in 1999, and sent my first ... Read more

Trend predictions from the BLINK panel

The media market is evolving rapidly. It may sound like a cliché, but it is no less true for that. In this article, you can read the ... Read more

The age of dialogue

The advertising industry has been through interrupting the consumers, entertaining and engaging them. The next is a plan to get talked ... Read more

44 hours in a day

American studies show that young people can now cram the equivalent of 44 analogue hours into a good, oldfashioned 24-hour day. Young ... Read more

Build an audience

Branded Content is the future of marketing. So far, we have had only a glimpse of what it may become. However, in time, when we have ... Read more


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