Six new social currencies for delivering content 12/19

More than any other time in media history, brands face a dilemma. Brands and brand owners struggle with social and digital media, trying to make sense of them. Some are trying to throw the old model around the new world. But that is a mistake: the new world requires an entirely new kind of strategy (and underlying model). We must start again. How does an 18-year-old digital native navigate their socio-digital world? How can brands fit in that world and add value to it? Adam Morgan, of the consultancy eatbigfish, is working on a new media model for the socio-digital economy. Take a peek at his idea about the six new social currencies that brands and media companies will use in the future.

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