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Recession marketing

Recession: All brands can provide value

It is especially important in a recession that consumers perceive a brand to offer value for money. This provides opportunity to ... Read more

Recession: A ripe time for innovation

Recessionary periods are rich in innovations. Consumers are willing to adopt new products, and companies are forced to innovate to survive. Read more

Recession: Uncertainty reigns

Recessions are uncertain times for all: consumers, brands and agencies. In particular, consumers are looking for reassurance from those ... Read more

Recessions: the 'facts'

Recessions are inherently uncertain and unpredictable; they have different causes and occur in different circumstances. Therefore we ... Read more

Why advertising pays in a recession

Back in 1990 Stephen King, who passed away in 2006, published a pioneering study on advertising spend during a downturn. His conclusion: ... Read more

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Why advertising pays in a recession 12/12

Back in 1990 Stephen King, who passed away in 2006, published a pioneering study on advertising spend during a downturn. His conclusion: ... Read more

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