The market of FREE12/10

The market of free is exploding. That means every company must reconsider its business model. Money is no longer the only way to measure and create value, and it is no longer the only scarce resource. Your time and respect are the gold of the attention economy. That is why Chris Anderson, editor of Wired, author of The Long Tail and author of an upcoming book about the free economy, believes free will be the norm, not an anomaly, in the future. Read about his views about what the market of free is and read his views on six different business models - all based on the idea of free.

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