Get influenced!12/10

You and your business are influenced by every possible trend and driver of societal and economic developments. Right now, your challenges are the “economy of free,” “climate communication,” branded content, mobile marketing and new consumers (either the young multimedia generation or ethnic minority youth). Every trend and influence described in this issue of blink affects how you should develop and market your organization and product. But these are not the only influences. The capitalist economy is changing, too, and it is increasingly imperative that you rethink your business. Get influenced – and gain influence over the future of your company

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