Creating a new Nordic brand 06/25

Posten Norge (The Norwegian postal service) has worked for many years to gain more legs to stand on. As mail volume declines, it has become imperative to create valuable, new business. For several years, Posten Norge has acquired postal and logistics companies throughout the Nordic region. These acquisitions have resulted in a mixed portfolio with many different brands of unequal status. “So developing a common name and expression was a wholly natural strategy. At the same time, we decided our path would be based on a specialist approach that maintains the uniqueness of each of the acquired businesses, instead of creating a generalist approach,” says market director Gro Myking from Bring.

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