Content is King for Nokia12/09

To date, the cell phone can claim to be the most important device of the 21st century. It has become an indispensable social navigator and best friend – a pocket-size media platform that sets a whole new agenda. But cell phone models increasingly have the same features – and price. What can producers do in the battle for customers? Content is the weapon, with music at top of the wish list. blink talked to Ruhne Fiala, Nokia’s Multimedia Marketing Director, about the company’s new role as content provider.

Please login to read the full article >>>