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Users will spread the word

More companies are waking up to the advantages of consumer-generated advertisements. Consumer-generated ads make it easier to reach ... Read more

Six new social currencies for delivering content

More than any other time in media history, brands face a dilemma. Brands and brand owners struggle with social and digital media, trying ... Read more

The green agenda

Environment-friendly communication and climate strategy: consumers say they want your company’s profile and agenda to be green. The ... Read more

The market of FREE

The market of free is exploding. That means every company must reconsider its business model. Money is no longer the only way to measure ... Read more

Get influenced!

You and your business are influenced by every possible trend and driver of societal and economic developments. Right now, your ... Read more

The ethnic minority cool factor

A new target group is emerging for Nordic product development and marketing sectors: “cool” ethnic consumers. Having a different ethnic ... Read more

Content is King for Nokia

To date, the cell phone can claim to be the most important device of the 21st century. It has become an indispensable social navigator ... Read more

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