Are you missing out the Pink Dollar?06/25

The Pink Dollar segment may be where your company’s next dollars come from, especially in the Nordic countries. For many years, wellknown international brands such as Absolut Vodka, Dell and Diesel have run successful “Pink Dollar” advertising and sponsorship programs towards gays and lesbians. Is the Pink Dollar segment not significant enough to be addressed separately in the Nordic region? Or are advertisers missing the golden Pink Dollar opportunity?

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