44 hours in a day12/22

American studies show that young people can now cram the equivalent of 44 analogue hours into a good, oldfashioned 24-hour day. Young media users can easily handle three or four tasks simultaneously, letting them watch TV, listen to music, send text messages and game – all while updating Facebook. What seriously separates this generation from the one before is the strength of their media tools. They can tailor and personalize everything. They can act “global,” and they do. One of the common themes of young people’s media consumption is also one of humanity’s: social interaction. Meet the new multimedia generation.

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